Here's a rough unedited review of the app..http://youtu.be/VD3aBQQqgD8
I did the $10/month plan. The SIM card you receive with the cam is a unbranded sim. It is completely white and doesn't anything printed on it. $10 is all I had to pay to get everything working there are no other fees you have to pay.
As you can see from the video they still have a lot of things to work on but there's just enough there to make it useable right now.
Some of my wishes include...
1. Being able to rename "My Device Name" to something more useful.
2. Info screen for archived pics match info on the bar at the bottom of the pic.
3. Ability to change notifiction sound
4. As of now there is no way that I can find to add another person so they can view your pics as well.
5. Have pics show up on a online password protected website for easy sharing
I'm sure there's more but that's it for now. They have a long way to go it sounds like before it will even come close to HCOs product but like I said there is just enough functionality there to make it somewhat usable right now with the hopes of improvements to come.